Hello, Again.

As we reimagine Lincoln as a company, we will also reintroduce ourselves to the world. To do this, we’ll dig deep into where we’re from and take a long, hard look at where we’re going.

We’ve already begun by saying, “Hello, again” to a brilliant new take on the luxury car and to a more personal, attentive buying experience.

And we will continue the journey by saying, “Hello, again” to classic ideas in music, art, design and film.

Join us in saying, “Hello, again” as we commence a series of artist relationships, and reveal something we can all meet for the very first time.

Say Hello, Again

ALLOW US TO
REINTRODUCE OURSELVES.

Edsel Ford knew something about building a fine automobile: That you don't create a great luxury car by beginning with that intention. Instead, he simply built a car that he would want to drive.

This is how Lincoln started. It's how we'll become great again.

Starting with a new design studio, four disarmingly fresh models over the next four years and a new focus on the most important part of the car: You, the driver.

We've reinvented the wheel, by placing you at its center.

Introducing the Lincoln Motor Company. Pleased to meet you all over again.

Our Journey

Witness a wondrous promise once again fulfilled by the Lincoln Motor Company-makers of the most individual motorcars on the planet.

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A LOOK BACK
AT LOOKING
FORWARD

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1922 — PRESENTA BRIEF LOOK BACK.

During the past 90 years, a few things have held irreversibly true: We have made Lincoln motorcars with utterly thoughtful craft, startling design, and an implicit respect for our individual drivers. These ideas are entrenched in each and every one of us and in everything that we do.
JANUARY 2011 MAX WOLFF
JOINS LINCOLN.

Max Wolff brought more than 16 years of global automotive design experience with him when he joined Lincoln as Director of Design in 2011. Charged with leading the brand into its renaissance, he oversaw the transformational design of the completely reimagined 2013 Lincoln MKZ.
OCTOBER 2012 DESIGN STUDIO OPENS.

This open concept collaborative workspace is home to the designers, digital sculptors and clay modelers that will lead an exciting lineup expansion over the coming years.
DECEMBER 2012 LINCOLN MKZ LAUNCHED

The approachable sophistication of the all-new 2013 Linclon MKZ represents the beginning of an intensive reimagining of the brand.

DISCOVER THE 2013 MKZ