Experience the ultimate in luxury

Choose a vehicle and explore the curated design themes and exclusive privileges offered to every Black Label vehicle owner.


Ergonomic, aesthetic and technology features combine into an experience you’ll need to see to believe.
Lincoln Navigator shown with Welcome light
  • Woman walking next to Lincoln Vehicle


    As simple as its name, you can unlock, start, turn off and lock your vehicle all with your personal smartphone via the Lincoln Way™ App. **


    *Available on select vehicles. Requires feature activation.
    **Lincoln Way App, compatible with select smartphones, is available via a download. Message and data rates may apply.

  • Lincoln Aviator 10.1 inch center screen shown here


    Available* Lincoln Co-Pilot360™ Technology** inspires confidence12 behind the wheel. Experience Pre-Collision Assist with Automatic Emergency Braking, Lane-Keeping System, Blind Spot Detection with Cross-Traffic Alert, Adaptive Cruise Control and more.

    *Feature availability varies by model.
    **Driver Assist Features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle.

Ownership is Membership

Black Label membership offers ownership advantages that extend beyond the driver’s seat.


Restrictions may apply.  See your participating Lincoln Black Label Dealer for complete details.

*Complimentary Lincoln Pickup & Delivery™ service is available for 2017 model-year and newer Lincoln vehicles with the 4-year/50,000-mile New Vehicle Limited Warranty. Owners of 2016 and prior model-year vehicles may arrange for the service at a cost. Mileage limitations may apply.

Lincoln Black label vehicles parked in front of a home


Upgraded Travel With AVIS®

Lincoln Black Label membership provides access to the Avis President’s Club, an exclusive invitation-only program. Benefits include a double upgrade* when available, a guaranteed rental with 48-hour advance reservation, a dedicated line for reservations and customer support and a chance to earn 50% more points by option into Avis Preferred Points. In addition, and exclusive to Lincoln Black Label clients, a complimentary vehicle for up to seven days when traveling to Los Angeles, San Francisco, Phoenix, Orlando or Atlanta International airports, within the first year of ownership.**

*Double upgrade excludes class X vehicles.  Maximum of one  complimentary rentals.  Complimentary rentals are valid up to and including the Luxury car class (Group H).

** All taxes, fees (including but not limited to Air Conditioning Excise Recovery Fee.  Concession Recovery Fee, Vehicle License Recovery Fee, Energy Recovery Fee, Tire Management Fee and Frequent Traveler Fee) and surcharges (including but not limited to Customer Facility Charge and Environmental Fee Recovery Charges) are at the client’s expense.