Edsel Ford knew something about building a fine automobile: That you don't create a great luxury car by beginning with that intention. Instead, he simply built a car that he would want to drive.
This is how Lincoln started. It's how we'll become great again.
Starting with a new design studio, four disarmingly fresh models over the next four years and a new focus on the most important part of the car: You, the driver.
We've reinvented the wheel, by placing you at its center.
Introducing the Lincoln Motor Company. Pleased to meet you all over again.