Lincoln® Black Label | Luxury Vehicles & Memberships

Lincoln Black Label

Surround yourself with evocative design elements and elevated services only accessible with Lincoln Black Label ownership. Each Lincoln Black Label vehicle is expertly crafted to enliven the senses with curated thematic interiors and accents. Owners also enjoy a personalized suite of services that effortlessly guide you through the Lincoln experience.

Available at Lincoln Black Label retailers only.

AVAILABLE WITH

Lincoln Black Label Navigator® SUV

...less

Learn more
Lincoln Black Label Aviator® SUV

...less

Learn more
Lincoln Black Label Nautilus® SUV

...less

Learn more

THE FINEST MATERIALS AND SERVICE

Lincoln Black Label ownership unlocks an array of industry-leading materials and personalized service. From authentic wood, aluminum trim and supple leather accents to the warm reception at your local Lincoln Retailer, you can feel the Lincoln Black Label difference.

LUXURY ON YOUR TERMS

The ease and comfort of Lincoln Black Label begin even before you purchase your vehicle. Schedule a Lincoln Black Label mobile showroom to come straight to your door or reserve an in-retailer experience featuring a fitting room and convenient vehicle delivery.

CONTACT A RETAILER

EXPLORE LINCOLN BLACK LABEL THEMES

Each Lincoln Black Label theme combines world-class materials with exclusive design elements to create a singularly inspiring ambiance.

Nautilus themes

The interior of a 2024 Lincoln Black Label Nautilus® SUV is shown in the Chalet interior theme

The interior of a 2024 Lincoln Black Label Nautilus® SUV is shown in the Redwood interior theme

The Chalet theme combines Espresso and Alpine leather-trimmed seats with deep Silverwood appliqués to evoke a luxurious Alpine holiday.

^{Computer-generated image shown.}
The Redwood theme, inspired by the calming majesty of nature, helps you reconnect with yourself.

NAUTILUS THEME GALLERY

Enter an environment of lush natural beauty paired with the city's kinetic energy. Central Park features laser-etched dark walnut accents with Urban Green luxury leather-trimmed seats and a unique Manhattan Green exterior. This theme is exclusive to the Lincoln Black Label Navigator.
Delight in surroundings designed to reflect comfort and the community of friendship. The Invitation theme uses dark, rich wood and supple black leather leather-trimmed seats with detailed Brandy stitching to establish the mood. Open-pore Khaya wood showcases an industry-first, dual-laser etching blend of geometric and organic motifs. This theme is exclusive to the Lincoln Black Label Navigator.
Capture the magic of a light breeze and calm seas on a warm summer day. Inspired by fine watercraft, the Yacht Club theme evokes luxury and leisure with expansive linear details accented with Whitewashed Teak and Coastal Blue Venetian leather. This theme is exclusive to the Lincoln Black Label Navigator.
Experience the dual pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge. The Chalet theme combines Espresso and Alpine leather-trimmed seats with deep Silverwood appliqués to evoke a luxurious Alpine holiday.

NAVIGATOR THEME GALLERY

A 2025 Lincoln Black Label Navigator® SUV is shown in the Atmospheric interior theme.

A 2025 Lincoln Black Label Navigator® SUV is shown in the Enlighten interior theme.

A 2025 Lincoln Black Label Navigator® SUV is shown in the Invitation interior theme.

Quite possibly one of the most luxe Lincoln Black Label offerings, the Atmospheric theme presents quilted Perfect Position front seats with water droplet-inspired shapes and laser-etched Ash wood appliqués to infuse the sense of renewal as a refreshing rain storm comes to an end. A first for Lincoln Black Label, the Atmospheric theme includes unique copper colored exterior elements.
The Enlighten theme, which celebrates the beauty of a sunrise and the dawn of a new day, is outfitted in Warm Horizon leather appliqués, a light beige with gray piping and stitching, and laser-etched birch woods accents. Espresso carpeting and suede headliner complete the Enlighten environment.
Delight in surroundings designed to reflect comfort and the community of friendship. The Invitation theme uses dark, rich wood and supple black leather-trimmed seats with detailed Brandy stitching to establish the mood. The pergola inspired seat perforation and the dual laser-etched wood creates a sense of gathering with friends for dining al fresco.

Available early 2025

The front cabin of a 2025 Lincoln Black Label Aviator® SUV is shown in the Invitation interior theme

The front cabin of a 2025 Lincoln Black Label Aviator® SUV is shown in the Flight interior theme

A 2025 Lincoln Black Label Aviator® SUV with an Asher Gray exterior is parked in front of a building

Delight in surroundings designed to reflect comfort and the community of friendship. The Invitation theme uses dark, rich wood and supple black leather-trimmed seats with detailed Brandy stitching to establish the mood. Open-pore Khaya wood showcases an industry-first, dual-laser etching blend of geometric and organic motifs.

AVIATOR THEME GALLERY
Inspired by the heyday of air travel, both exterior and interior are crafted to feel like you’re taking to the skies. The Flight theme elevates the ambience of the cabin with Luggage Tan and Ebony Jet hues. Darker engine turn appliqués, brushed in small circles, replicate the finish of early aviation instrument panels, and supple, naturally textured leather adorns the seat surfaces.

AVIATOR THEME GALLERY
Experience sleek style and customized design elements with the Lincoln Black Label Special Edition Package. Select between an Asher Gray, Red Carpet, or Pristine White exterior paired with 22-inch bright-machined wheels with Ebony Black-painted pockets, black exterior elements, and a black-painted roof for a striking and refined appearance.

AVIATOR THEME GALLERY

EXCLUSIVE LINCOLN BLACK LABEL OWNERSHIP PRIVILEGES

Enjoy benefits that extend far beyond the driver’s seat.

PREMIUM MAINTENANCE COMES STANDARD

Lincoln Black Label owners enjoy Premium Maintenance for four years, 50,000 miles or four service visits, whichever comes first.* And complimentary car washes will keep your vehicle looking pristine.

*Four years, 50,000 miles or four service visits, whichever comes first. Covers all required scheduled maintenance, including your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except CA). See your participating Lincoln Black Label Retailer for complete details.

LET US COME TO YOU

We deliver your new Lincoln Black Label vehicle to you. And when you need servicing, we’ll come to retrieve your vehicle, provide a loaner and return your vehicle to you at your convenience.*

*Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label Retailer for complete details.

EARN PREMIUM PERKS

Schedule service to earn Points through Lincoln Access Rewards™. You can redeem your Points toward vehicle maintenance, premium services, exclusive offers and more.*

*Must be enrolled in Lincoln Access Rewards™ to receive Lincoln Access Rewards™ Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program Terms at www.lincoln.com/support/ for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.

LINCOLN OWNER BENEFITS AND REWARDS

Lincoln Black Label ownership comes with our most comprehensive collection of benefits.*

BLACK LABEL

70,000 Lincoln Access Rewards™ Points
for vehicle purchase/lease

Remote New Vehicle Delivery

1-year Calm membership**

Lincoln Pickup & Delivery™^†
4-years/50,000 miles

Premium Maintenance^‡
4-years/50,000 miles

Complimentary Car Wash
(Anytime Car Washes)^‡‡

Avis® President's Club membership

RESERVE

50,000 Lincoln Access Rewards™ Points
for vehicle purchase/lease

1-year Calm membership**

Lincoln Pickup & Delivery™^†
4-years/50,000 miles

STANDARD

40,000 Lincoln Access Rewards™ Points
for vehicle purchase/lease

1-year Calm membership**

Lincoln Pickup & Delivery™^†
4-years/50,000 miles

_{*Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.}

_{^†Complimentary Lincoln Pickup & Delivery service is available for 2017 model-year and newer Lincoln vehicles within the 4-year/50,000-mile New Vehicle Limited Warranty. Owners of vehicles outside of the 4-year/50,000-mile New Vehicle Limited Warranty may arrange for the service at a cost. Mileage limitations may apply.}

_{Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label Retailer for complete details.}

_{^‡Four years, 50,000 miles or four service visits, whichever comes first. Covers all required scheduled maintenance, including your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except CA). See your participating Lincoln Black Label Retailer for complete details.}

_{^‡‡During life of ownership for first owner at any Lincoln Black Label Retailer.}

Upgraded Travel with Avis®

Lincoln Black Label membership provides access to the Avis President's Club, an exclusive invitation-only program. Benefits include a *double upgrade when available, a guaranteed rental with 48-hour advance reservation, a dedicated line for reservations and customer support, and a chance to earn 50% more points by opting in to Avis Preferred Points. **

In addition and exclusive to Lincoln Black Label clients a complimentary vehicle for up to seven days when traveling to Los Angeles, San Francisco, Phoenix, Orlando or Atlanta international airports, within the first year of ownership.

LEARN MORE

*Double upgrade excludes class X vehicles. Maximum of one complimentary rental. Complimentary rentals are valid up to and including the Luxury car class (Group H).**All taxes, fees (including but not limited to Air Conditioning Excise Recovery Fee, Concession Recovery Fee, Vehicle License Recovery Fee, Energy Recovery Fee, Tire Management Fee, and Frequent Traveler Fee) and surcharges (including but not limited to Customer Facility, Charge and Environmental Fee Recovery Charges) are at the client's expense.

GET UPDATES

Sign up to be notified about Lincoln Black Label.
CHAT WITH A CONCIERGE

Ask our highly trained professionals any questions you may have.
GET A QUOTE

Let’s get started. Ask for a Lincoln Black Label quote in your neighborhood.

Explore how to get the perfect Lincoln for you.

MORE SHOPPING TOOLS

PURCHASE TOOLS

Experience effortless ownership with exclusive benefits.

LINCOLN BENEFITS

TOP SUPPORT TOPICS

Register or sign in for a more personalized experience.

LINCOLN SERVICES

Welcome back, {firstName}.

LINCOLN SERVICES

Lincoln® Black Label | Luxury Vehicles & Memberships | Lincoln.com

AVAILABLE WITH

Lincoln Black Label Navigator® SUV

Lincoln Black Label Aviator® SUV

Lincoln Black Label Nautilus® SUV

THE FINEST MATERIALS AND SERVICE

LUXURY ON YOUR TERMS

EXPLORE LINCOLN BLACK LABEL THEMES