The interior of a black label vehicle
Lincoln Black Label
Surround yourself with evocative design elements and elevated services only accessible with Lincoln Black Label ownership. Each Lincoln Black Label vehicle is expertly crafted to enliven the senses with curated thematic interiors and accents. Owners also enjoy a personalized suite of services that effortlessly guide you through the Lincoln experience.
Available at Lincoln Black Label retailers only.
    The Lincoln Black Label Logo

    THE FINEST MATERIALS AND SERVICE

    A man cutting a piece of fabric.
    Lincoln Black Label ownership unlocks an array of industry-leading materials and personalized service. From authentic wood, aluminum trim and supple leather accents to the warm reception at your local Lincoln Retailer, you can feel the Lincoln Black Label difference.

    LUXURY ON YOUR TERMS

    A man and a woman looking and deciding between 2 color design details
    The ease and comfort of Lincoln Black Label begin even before you purchase your vehicle. Schedule a Lincoln Black Label mobile showroom to come straight to your door or reserve an in-retailer experience featuring a fitting room and convenient vehicle delivery.

    CONTACT A RETAILER

    EXPLORE BLACK LABEL THEMES

    Each Lincoln Black Label theme combines world-class materials with exclusive design elements to create a singularly inspiring personal sanctuary.
    Nautilus themes
    The interior of a Black Label Lincoln Nautilus with the Flight theme
    The interior of a Black Label Lincoln Nautilus with the Chalet theme
    The interior of a 2024 Lincoln Black Label Nautilus® SUV is shown with the calming Redwood interior theme

    NAUTILUS THEME GALLERY

    The interior of a Black Label Lincoln navigator with the Central Park theme
    The fine interior detail of a Black Label Lincoln navigator with the Invitation theme
    The door interior of a Black Label Lincoln navigator with the Yacht Club theme
    The interior of a Black Label Lincoln navigator with the Chalet theme

    NAVIGATOR THEME GALLERY

    The exterior of a Black Label Lincoln Aviator with the Flight theme
    The interior of a Black Label Lincoln Aviator with the Destination theme
    The interior of a Black Label Lincoln Aviator with the Chalet theme

    AVIATOR THEME GALLERY

    EXCLUSIVE LINCOLN BLACK LABEL OWNERSHIP PRIVILEGES

    Enjoy benefits that extend far beyond the driver’s seat.
    Man checking under the hood of a vehicle

    PREMIUM MAINTENANCE COMES STANDARD

    Lincoln Black Label owners enjoy Premium Maintenance for four years, 50,000 miles or four service visits, whichever comes first.* And complimentary car washes will keep your vehicle looking pristine.
    *Four years, 50,000 miles or four service visits, whichever comes first. Covers all required scheduled maintenance, including your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except CA). See your participating Lincoln Black Label Retailer for complete details.

    EXPLORE MORE

    Pickup & Delivery Service drops off a loaner vehicle

    LET US COME TO YOU

    We deliver your new Lincoln Black Label vehicle to you. And when you need servicing, we’ll come to retrieve your vehicle, provide a loaner and return your vehicle to you at your convenience.*
    *Service is available for retail and warranty repair.  Mileage limitations may apply.  See a participating Lincoln Black Label Retailer for complete details.

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    EARN PREMIUM PERKS

    Schedule service to earn Points through Lincoln Access Rewards™. You can redeem your Points toward vehicle maintenance, premium services, exclusive offers and more.*
    *Must be enrolled in Lincoln Access Rewards™ to receive Lincoln Access Rewards™ Points. Points are not redeemable for cash and have no monetary value.  Point earning and redemption values are approximate and vary by products and services redeemed.   See the Lincoln Access Rewards Program Terms at www.lincoln.com/support/ for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.

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    LINCOLN OWNER BENEFITS AND REWARDS

    Lincoln Black Label ownership comes with our most comprehensive collection of benefits.*

    BLACK LABEL


    70,000 Lincoln Access Rewards™ Points
    for vehicle purchase/lease


    Remote New Vehicle Delivery


    1-year Calm membership**


    Lincoln Pickup & Delivery™†
    4-years/50,000 miles


    Premium Maintenance‡
    4-years/50,000 miles


    Complimentary Car Wash
    (Anytime Car Washes)‡‡


    Avis® President's Club membership

    RESERVE

     

    50,000 Lincoln Access Rewards™ Points
    for vehicle purchase/lease

     

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    1-year Calm membership**

     

    Lincoln Pickup & Delivery™†
    4-years/50,000 miles


    -

     


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    -

    STANDARD


    40,000 Lincoln Access Rewards™ Points
    for vehicle purchase/lease

     

    -

     

    1-year Calm membership**

     

    Lincoln Pickup & Delivery™†
    4-years/50,000 miles


    -

     


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    *Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.

    **Lincoln will offer a complimentary 12-month subscription to Calm through the Lincoln Way® App for current owners of a 2021 model year or newer vehicle with a registered vehicle identification number (VIN) in a Lincoln Way account.  Subscription period begins from the date of activation via the Lincoln Way App. Promotion ends 12/31/23. Don’t drive while distracted or while using handheld devices.  Use voice-operated systems when possible. Program may be modified, suspended, or terminated at any time by Lincoln.

    †Complimentary Lincoln Pickup & Delivery service is available for 2017 model-year and newer Lincoln vehicles within the 4-year/50,000-mile New Vehicle Limited Warranty. Owners of vehicles outside of the 4-year/50,000-mile New Vehicle Limited Warranty may arrange for the service at a cost. Mileage limitations may apply.

    Service is available for retail and warranty repair.  Mileage limitations may apply.  See a participating Lincoln Black Label Retailer for complete details.

    ‡Four years, 50,000 miles or four service visits, whichever comes first. Covers all required scheduled maintenance, including your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except CA). See your participating Lincoln Black Label Retailer for complete details.

    ‡‡During life of ownership for first owner at any Lincoln Black Label Retailer.

    A man loading a bag into the back of a Lincoln vehicle.

    Upgraded Travel with Avis®

    Lincoln Black Label membership provides access to the Avis President's Club, an exclusive invitation-only program. Benefits include a *double upgrade when available, a guaranteed rental with 48-hour advance reservation, a dedicated line for reservations and customer support, and a chance to earn 50% more points by opting in to Avis Preferred Points. **

    In addition and exclusive to Lincoln Black Label clients a complimentary vehicle for up to seven days when traveling to Los Angeles, San Francisco, Phoenix, Orlando or Atlanta international airports, within the first year of ownership.

    LEARN MORE

    *Double upgrade excludes class X vehicles. Maximum of one complimentary rental. Complimentary rentals are valid up to and including the Luxury car class (Group H).**All taxes, fees (including but not limited to Air Conditioning Excise Recovery Fee, Concession Recovery Fee, Vehicle License Recovery Fee, Energy Recovery Fee, Tire Management Fee, and Frequent Traveler Fee) and surcharges (including but not limited to Customer Facility, Charge and Environmental Fee Recovery Charges) are at the client's expense.