In carrying out these purposes, we combine data we collect from different sources to give you a more seamless, consistent, and personalized experience.

Finally, we may use de-identified information for any purpose in accordance with applicable law.

OUR SHARING OF PERSONAL INFORMATION

We share personal information with your consent, when you direct us to share it with others, or as necessary to complete your transactions or provide the products you have requested or authorized. For example, when you provide payment data to make a purchase, we will share that data with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services. We also share personal information with:

• Affiliates. We share personal information among the companies within the Ford Motor Company family of companies and affiliates.  Our “family of companies” is the group of companies related to us by common control or ownership.  We share information within this “family” as a normal part of conducting business and offering products and services to our customers.
• Dealers. We share personal information with authorized Ford dealers.  This is necessary, for example, to honor your request for a price quote on a vehicle or to provide a dealer with information for purposes of contacting you in their regular course of business. 
  
• Service Providers and Suppliers. We share personal information with vendors or agents working on our behalf for the purposes described in this Policy. In such cases we require these vendors to protect the confidentiality of the personal information and to use it only to provide the services to us. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal information to provide those functions. 
  
• Business Partners. We share personal information with other companies that we work together with to offer services to our customers, or to reach potential customers with our marketing messages. Examples include:
      - SIRIUS XM. We share contact information from vehicle sales with SIRIUS where the purchaser is eligible for a complimentary satellite radio trial.
      - Advertising and Analytics Companies. Please see the Cookies section of this Policy for a description of how we work with advertising and analytics providers.
      - Social Media Platforms. We share hashed emails from our marketing database with social media advertising platforms, such as Facebook, so that they can create Custom Audiences and deliver advertisements on our behalf to their users.  Those users are identifiable to the Social Media company when it matches our hashed data to its hashed data of its users.
      - Joint Marketing Partners. We share information with partners with which we offer co-branded service or engage in joint marketing activities.
• Law Enforcement Agencies, Courts, Regulatory Agencies, and Others.  We will access, transfer, disclose, and preserve personal information when we believe that doing so is necessary to:
      - comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
      - detect, investigate, and prevent fraud, or to help prevent the loss of life or serious injury;
      - operate and maintain the security of our products, including to prevent or stop an attack on our computer systems or networks; or
      - protect the rights or property or ourselves or others, including enforcing our agreements, terms, and policies.
• Parties to Corporate Transactions. We may also disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of our business or assets.

Depending on the vehicle model, SYNC software version and in-vehicle settings (if equipped), these categories may apply and be identifiable to the vehicle.

Connected Vehicle Controls. As described below, a variety of technologies work together to provide the ability to access Connected Services and features. Depending on how the vehicle is equipped, different in-vehicle controls may be available to you. Learn more about modems, other connectivity technology, and in-vehicle controls in the owner’s manual or call the Ford Customer Relationship Center (see How to Contact Us below). Owner’s manuals are available at the following links:
 

Ford Vehicles: https://owner.ford.com/tools/account/how-tos/owner-manuals.html

Lincoln Vehicles: https://owner.lincoln.com/tools/account/how-tos/owner-manuals.html

You can use these controls and take other steps to protect your privacy with respect to Connected Services. For example, we recommend the following: 
 

1. Read your vehicle owner’s manual and familiarize yourself with how the vehicle you are driving (or riding in) is equipped, for example vehicle connectivity options and data sharing settings. 
   
2. Read this Connected Vehicle Privacy section so you are aware of what Connected Vehicle Information may be collected and how it is used.  
   
3. Inform passengers and other drivers of the vehicle that Connected Vehicle Information is being collected and used by us and our service providers. 
   
4. Prior to selling or transferring ownership of the vehicle, complete a MASTER RESET (see below) to remove imported personal data like contact lists, names of paired devices and/or connected networks to return the vehicle to the default factory settings and:  
   a.    For vehicles with modems: this will also disassociate any FordPass/Lincoln Way account(s) connected to the vehicle and stop any account-related data sharing
   b.    For vehicles with a Connectivity Device: you must remove the VIN from your FordPass/Lincoln Way account(s) to disassociate the vehicle from the account and stop any account-related data sharing
   Note: Account-related data sharing will continue unless (a) or (b) is performed.
            Please contact us if you have any questions.       
   
5. If you purchase or lease a pre-owned Ford or Lincoln vehicle, please visit www.FordConnected.com or www.ConnectedLincoln.com to check if a vehicle has connectivity technology. Based on how the vehicle is equipped, perform a MASTER RESET and complete the appropriate action detailed in number 4 (above). Please read the “How to Tell If a Vehicle Is Sharing Data” section to learn more. Connected Services such as FordPass Connect (SYNC Connect) and Lincoln Connect, if equipped and activated, may send us Connected Vehicle Information and may have associated multiple accounts that may allow the account user to access vehicle location and services, such as remote start, lock and unlock, and information about vehicle status, such as fuel level. 
   
6. Review the terms and conditions and privacy policies for any third-party services or applications to which you subscribe and/or use while in a Ford or Lincoln vehicle. 
   
7. If you rent a connected vehicle, perform a MASTER RESET before you drive the vehicle and before you return the vehicle to the rental company. Please contact the rental company with any questions.
   

When you are asked to provide personal information, you may decline (such as not associating a VIN to a FordPass/Lincoln Way account).  But, if you choose not to provide or allow information that is necessary for certain products or features, those products or features may not be available or function correctly.

Connected Vehicle Services and Technologies. Having a connected vehicle means, depending how it is equipped and enabled, the vehicle may be able to use Connected Services, communicate with us and our service providers, and use apps on mobile devices. A variety of technologies work together to provide the ability to access Connected Services and features. To check if a Ford or Lincoln vehicle is equipped with connectivity technology, please visit www.fordconnected.com or www.connectedlincoln.com, read the vehicle’s owner’s manual or visit your dealer.  We work with AT&T as our current cellular network provider for our connectivity services in the United States.
 

Our Connected Services include:

• FordPass Connect (SYNC Connect) / Lincoln Connect (if equipped): FordPass Connect (SYNC Connect) or Lincoln Connect enables access to features through a modem built into the vehicle.   The modem allows the vehicle to connect to wireless networks, much like a mobile device with a subscriber identity module (SIM).  Like other vehicle parts, the modem is installed at the factory.  
      - Periodically, the modem sends messages to us, through our cellular network provider to enable Connected Services.  The messages could include information that identifies the vehicle, the SIM, and the electronic serial number (ESN) of the FordPass Connect (SYNC Connect) / Lincoln Connect modem.   At delivery, select model year 2020 and later vehicles are sharing vehicle related data with us (e.g., diagnostics).   
      - The cellular network provider may also associate the modem’s SIM to additional information such as cellular network tower identification.  Unless the modem is deactivated, the modem will communicate with the cellular network provider.
      - You may be able to customize your preferences in the in-vehicle connectivity settings menu.   Please refer to the owner’s manual or contact the Ford Customer Relationship Center for more information. When connected with the FordPass app (Lincoln Way app), you may be able to access additional features. 
  
• Ford Connectivity Devices (if equipped):
      - Connectivity Devices (either installed in the vehicle at the factory, installed in the vehicle by a dealer, or plugged into the OBD port in compatible vehicles) enable access to Connectivity Services. Connectivity Devices allow connected vehicles to connect to a wireless network (much like a mobile device with a SIM).  
      - Periodically, the Connectivity Device sends messages to us, through our cellular network provider. These messages contain a unique number which identifies the Connectivity Device’s SIM, the vehicle's VIN, and the electronic serial number (ESN) of the Connectivity Device.  
      - The cellular network provider may also associate the Connectivity Device’s SIM to additional information such as cellular network tower identification. Unless the Connectivity Device is deactivated, the Connectivity Device will communicate with the cellular network provider. Please refer to the owner’s manual or contact the Ford Customer Relationship Center for more information.
      - When connected with the FordPass app (Lincoln Way app), you may be able to access additional features. Some features require an active FordPass / Lincoln Way account. 
  
• Wi-Fi Hotspot (if equipped): Certain vehicles equipped with FordPass Connect (SYNC Connect) or Lincoln Connect can sign-up with AT&T for Wi-Fi Hotspot service in the vehicle. To enable the activation of the Wi-Fi Hotspot, certain information, including the vehicle's VIN and the SIM identifier, is provided to AT&T, who manages the subscription and will use that information according to its own privacy policy, which you can find at www.att.com. AT&T will inform us when certain data usage thresholds are met. If you have paired FordPass Connect (SYNC Connect) or Lincoln Connect to the FordPass or Lincoln Way app, you can view approximate data plan usage amounts within the app and in your vehicle. For more information about the vehicle Wi-Fi hotspot, please visit the following websites:
      - Ford vehicles: https://owner.ford.com/tools/account/wifi-hotspot.html
      - Lincoln vehicles: https://owner.lincoln.com/tools/account/wifi-hotspot.html
  Note:   If you’re planning to sell your Ford or Lincoln connected vehicle, remember to remove the vehicle from your AT&T account before you sell the vehicle.  And, if you purchase or lease a used Ford or Lincoln connected vehicle, you’ll need to contact AT&T to add the new vehicle to your AT&T account.   
  
• SYNC Wi-Fi (if equipped): To enhance the SYNC experience, when connected to Wi-Fi (data charges may apply), Vehicle Analytics is shared with us and we periodically release software updates so the vehicle has the latest compatible SYNC version. You can choose to enable Share Media Analytics, Send Failed Voice Commands, and/or Submit Feedback regarding SYNC in the in-vehicle settings menu.  Note:  Please make sure you connect the vehicle to trusted Wi-Fi networks
• AppLink (if equipped): You may be able to use AppLink, to connect your mobile apps with SYNC 3 (SYNC).  Your mobile device provides the data connection (so data charges may apply) and SYNC provides the infotainment integration, including voice controls.
      - To enable mobile apps, SYNC requires user consent to send and receive app authorization information and updates, using the data plan associated with the connected device.  The connected device sends encrypted data (such as the VIN, SYNC module serial number or other component identifier, odometer, enabled apps, usage statistics and debugging information) to us.  SYNC organizes app permissions into groups.  When not driving, you may be able to use the settings menu to grant these group permissions individually, change a permission group status, and see the data included in each group, if equipped.  When you launch an app using SYNC, the system may ask you to grant certain permissions, for example, information about the vehicle, driving characteristics, GPS, speed, and/or push notifications.  You can enable all groups or none of them during the initial app permissions prompts.  Please see the owner’s manual for more information.  Please note that you are only prompted to grant permissions the first time you use an app with SYNC.  We recommend you review the terms and conditions and privacy policies for any third-party app or service to which you subscribe and/or use. We take no responsibility for apps or services provided by any third party, including their use of any data.  
      - If you change your mind about sharing vehicle information with a mobile app or want to stop using it with SYNC, you can change your preferences in SYNC’s Mobile App settings in the vehicle.
• 911 Assist (if equipped): 911 Assist (if equipped and active) may, through any paired and connected cellular phone, disclose to emergency services that the vehicle has been in a crash involving the deployment of an airbag or, in certain vehicles, the activation of the fuel pump shut-off. Certain versions or updates to 911 Assist may also be capable of being used to electronically or verbally provide the vehicle location (such as latitude and longitude) and/or other details about the vehicle or crash, change in velocity, and possible detection of fastened seatbelts, or personal information about the occupants to 911 operators to assist them in providing the most appropriate emergency services.  If you do not want to disclose this information, do not activate the 911 Assist feature.  If any user sets 911 Assist to on or off, that setting applies for all paired phones.  To switch 911 Assist on and off or for more information, please see your owner’s manual (SYNC© and Settings).
  Note: Vehicles equipped with the MyKey feature may be capable of overriding the 911 Assist settings and turning 911 Assist On, even if it was previously set to Off.  If you do not want to disclose this information, do not enable MyKey.
• Location and Global Positioning System (GPS) (if equipped): Some vehicles contain global positioning system (GPS) capability or, in some instances, may utilize the GPS in connected wireless devices.  GPS may be used to determine the vehicle’s physical location, travel direction, and speed, and to record this information over time to provide location-based services.
• Ford Apps: If a vehicle is equipped with connectivity technology, you may be able to connect to the vehicle using the FordPass/Lincoln Way apps, or the the MyFord Mobile app. If you associate a vehicle to your FordPass/Lincoln Way or MyFord Mobile account, the vehicle may send Connected Vehicle Information, including location information, to us. To turn off sharing data associated with your FordPass/Lincoln Way account, you must perform a MASTER RESET on the vehicle or remove the VIN from your FordPass / Lincoln Way app garage. Deleting the app from your device will not disable data sharing.  For more information, please see the app privacy policy:
      - Ford Pass: https://www.fordpass.com/en_us/privacy.html
      - Lincoln Way: https://www.lincoln.com/lincolnway/en_us/termsprivacy.html#two  
      - MyFordMobile: https://myfordmobile.com/content/mfm/tnc/NA_PS.pdf
  

Note: To stop the Connectivity Device from sharing this information, see your Connectivity Settings through the FordPass / Lincoln Way app. You may also remove the vehicle from your FordPass / Lincoln Way account.

For other vehicle models, please see the owner’s manual, check the in-vehicle settings (if equipped) or contact your dealer for more information about what connectivity equipment is installed in the vehicle, and how to tell if the vehicle is sharing data. You can also find out how to deactivate vehicle connectivity in the owner’s manual.    

Sharing a Vehicle or Driving a Shared Vehicle. If you share a vehicle with others, please tell them about the connectivity and privacy settings for the vehicle. For example, inform passengers within the vehicle and other drivers of the vehicle that Connected Vehicle Information is being shared with us and our service providers.   And, let them know where they can find the information needed to connect to the vehicle's Wi-Fi Hotspot (if equipped and activated) and where they can turn off vehicle location and other connected vehicle data sharing settings, if equipped.

Multiple accounts can be created on the FordPass app/Lincoln Way app, and more than one account can be connected to a single vehicle.  If you drive a vehicle with more than one account connected to it, the user(s) of each account will have access to:

• the vehicle's location;
• services that allow the vehicle to be remotely started, locked and unlocked; and
• services that show information about the vehicle's status (for example, its fuel level). 
  

Similarly, if you drive a vehicle with the FordPass / Lincoln Way app connected to it, the user(s) of the app will have access to the information and services outlined above.

If you want to connect an account on the FordPass / Lincoln Way app to a vehicle which has already been connected to another account, your name and the fact that you have requested this connection will be shared, via the FordPass /Lincoln Way app, with current user(s) who connected to the vehicle before you.  The current user or users have the opportunity to allow or refuse your connection to the vehicle.

Additionally, you can turn off sharing data associated with your FordPass/Lincoln Way account by performing a MASTER RESET or by removing the VIN from your FordPass / Lincoln Way App garage.   To learn how to perform a MASTER RESET, please see your owner’s manual.  Deleting the app from your device will not disable data sharing.  See Connected Vehicle Controls (above) for more information.      

Some vehicles have in-vehicle pop-up notifications to alert drivers and passengers of Connected Vehicle Information sharing settings (see “How to Know if a Vehicle is Sharing Data” above).  Drivers with an unrecognized mobile device may see a pop-up displayed in-vehicle informing them of the current vehicle data and/or location sharing settings.  A mobile device is “recognized” if it has been paired with an infotainment system, like SYNC. This way if someone is new to the vehicle, or not driving it enough to pair their mobile device, the system will inform them of the vehicle’s current data and/or location sharing settings.
   
CALIFORNIA PRIVACY RIGHTS

California Consumer Privacy Act (“CCPA”)

If you are a California resident and the processing of personal information about you is subject to the CCPA, you have certain rights with respect to that information:

Access/Right to Know. You have a right to request that we provide you with the following information:

• The categories and specific pieces of personal information we have collected about you in the last 12 months.
• The categories of sources from which we collect personal information.
• The purposes for collecting, using, or selling personal information.
• The categories of third parties with which we share personal information.
• The categories of personal information we have disclosed about you for a business purpose. Note that the CCPA defines “business purpose” broadly; and because we use service providers for a number of business purposes that require access to our systems that hold personal information (such as supplying cloud data storage, maintaining the security of our systems, and providing customer support), in the past 12 months we have disclosed for a business purpose data from all of the categories of personal information that we maintain.
• The categories of personal information we have sold about you for each category of third party to which the personal information was sold. Note that the CCPA defines “sell” very broadly, and some of our data sharing described in this Policy may be considered a “sale” under that definition. We do not knowingly sell the personal information of minors under 16 years of age without affirmative authorization.
  
  In the past 12 months, we have shared personal information with others for commercial purposes or their independent uses as follows:
  
      - SIRIUS XM. We share Contact Information from vehicle sales with SIRIUS where the purchaser is eligible for a complimentary satellite radio trial.
      - Advertising and Analytics Companies. We share Device Details and Network information, Digital Activity, Preferences, Demographics, Device and Mobile Location
      - Joint Marketing Partners and Dealers. We share the following information with partners and dealers for co-branded service offerings or joint marketing activities: Contact Information, Demographics, Preferences, Inferred preferences, Content of Communications, Vehicle Service History, Device Details and Network information, and Digital Activity.  

You have a right to not be discriminated against for exercising rights set out in the CCPA.

California Shine the Light

Additionally, under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2020 will receive information regarding 2019 sharing activities).

To obtain this information on behalf of Ford Motor Company’s Ford and Lincoln U.S. operations, please send an email message to calprivy@ford.com with "Request for California Privacy Information" on the subject line and in the body of your message.  You can also exercise your rights under California’s “Shine the Light” law, by clicking https://www.ford.com/help/privacy/#caPrivacy.

We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response. Please also note that we may not be required to respond to requests made by means other than through the above designated e-mail address.
   
California Business and Professions Code Section 22581

California residents under the age of 18 who are registered users of online sites, services, or applications have a right under California Business and Professions Code Section 22581 to remove, or request and obtain removal of, content or information they have publicly posted. To remove content or information you have publicly posted, please send a detailed description of the specific content or information you wish to have removed; see How to Contact Us below.  Please be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

EUROPEAN DATA PROTECTION RIGHTS
 

• If the processing of personal data about you is subject to European Union data protection law, you have certain rights with respect to that data:
• You can request access to, and rectification or erasure of, personal data;
• If any automated processing of personal data is based on your consent or a contract with you, you have a right to transfer or receive a copy of the personal data in a usable and portable format;
• If the processing of personal data is based on your consent, you can withdraw consent at any time for future processing;
• You can to object to, or obtain a restriction of, the processing of personal data under certain circumstances; and
• For residents of France, you can send us specific instructions regarding the use of your data after your death.
  

Effective Date: March 28, 2020

Ford is committed to be a trusted steward of the personal information you share with us. We collect and use this data to help fulfill and build on Henry Ford’s vision of providing affordable, safe transportation to everyone. Today, we rely on data to incorporate state-of-the-art technology into our products and services to improve quality, minimize environmental impact, and make them safer and more enjoyable to drive, own, and use. 

This Privacy Policy explains our collection, use, and sharing of personal information. This Policy applies to Ford Motor Company and to our controlled U.S. affiliates and subsidiaries (Ford). References to our “products” in this Policy include vehicles, accessories and other devices, and apps, websites, and services. This Policy applies to our products or Ford entities that display or reference this Policy. It also applies to the following connected services, which have a product-specific privacy policy that supplements this Policy: 

• Ford Pass
• Lincoln Way
  
• MyFordMobile

Additional privacy details may be provided in your vehicle owner’s manual. Owner’s manuals are available at the following links:

• Ford Vehicles
• Lincoln Vehicles

This Policy does not apply to any products or entities that display or reference a different privacy policy. For example, separate privacy policies are available for the following:

• Ford Credit: If you have applied for or received financing through Ford Credit or are a Ford Interest Advantage investor, the personal information you provide as part of applying for, obtaining, and managing your account or investment is subject to the Ford Credit privacy notices available at https://www.ford.com/finance/privacy.
• FordDirect: If you request information or a contact from your local dealer through various shopping tools on Ford.com (including Build and Price, Search Dealer Inventory, Incentives and Offers, Request a Local Quote, and Trade-in Value), your personal information is collected and used by FordDirect, a company that assists Ford and its dealers, subject to the FordDirect Privacy Policy available at https://www.forddirect.com/privacy.

Additionally, Ford internally maintains privacy policies that pertain to employees, contractors, agency personnel, and retirees, and applicants when they are obtaining services related to employment (employees), or services related to a former, current, or potential engagement with Ford which is available on the Life@Ford internal site under My Ford Resources > Other Workplace Policies and Guidelines, and on the AXZ website upon log-in.

TABLE OF CONTENTS

• Categories and Sources of Personal Information
• Cookies and Similar Technology
• Our Use of Personal Information
• Our Sharing of Personal Information
• Choice and Control of Personal Information
• Connected Vehicle Privacy
• California Privacy Rights 
• European Data Protection Rights
• Retention of Personal Information
• Location of Personal Information
• Security of Personal Information
• Changes to This Privacy Policy 
• How to Contact Us

CATEGORIES AND SOURCES OF PERSONAL INFORMATION

The personal information we collect depends on how you interact with us, the products you use, and the choices you make. We collect personal information about you from different sources and in various ways:

Information You Provide to Us. You may choose to share information with us when you create or modify an account, request services, contact the Customer Relationship Center, or otherwise communicate with us. For example, we collect the following:

• Contact Information: Depending on the nature of your interaction with us, we collect personal or business information such as name, email address, postal address, and phone number. We may also ask you to provide contact lists or email addresses of others, for example if you use a “tell-a-friend” tool.
  
• Demographics: When creating or modifying an account, you may also provide additional information such as your age and gender. 
  
• Payment Data You Provide: If you make a purchase, we collect credit card numbers and other payment or billing information.
• Preferences: We may collect your preferences such as communication, language, and time zone.
• Audio/Visual: In some cases, you can upload a photo for a profile image when creating an account or at an event or as part of a contest or sweepstakes.
• Identification Numbers You Provide: Unique identification numbers associated with you.
• Security: When you create an account, we collect passwords, security questions, etc.
  
• Content of Communications: We will collect your communications with us, such as emails, customer service requests, survey responses, or social media posts or messages.
• Vehicle Service History: We collect vehicle service history when you share it with us on our sites.

• Vehicle Data: Information about the vehicle, its components, and parts, including their status and performance and diagnostics of vehicle systems (e.g., VIN, hardware model and part numbers, odometer, tire pressure, fuel and fluid levels, battery and lock status, trouble codes, warning indicators and alerts) and other information about how the vehicle is performing.

• Device Details and Network Information: Some devices share and our servers log information such as type of device, hardware model, MAC Address, OS, version, settings, configuration, and network-related information such as IP address, mobile network provider. We may also collect device motion information if you enable that functionality within your FordPass or Lincoln Way app. As further described in the Cookies section below, our websites and online services store and retrieve data using cookies set on your device.
• Digital Activity: When you connect to our online services, we collect information about online activity and usage patterns, such as access times, webpages visited, web logs, app features used, etc.
• Device and Mobile Location: Depending on your device and app settings, we also collect location data from your devices when you use our apps or online services.

• Digital Activity: When you connect to our online services, we may infer your zip code, city, state, and country location based on your IP address. We may also make inferences from your online activity and usage patterns, such as access times, webpages visited, web logs, app features used, etc.
• Inferred Preferences: We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics. For example, we may use information about your vehicle and past purchases to determine your likely readiness to make a new purchase, which we may use for marketing, advertising, or other purposes. 
  
• Identification Numbers We Generate: When you interact with us, we may generate unique identification numbers such as account ID, or customer ID. In some cases, we generate unique identifiers assist with our processing of personal data. For example, in our exhibits at auto shows or other events, we may generate a bar code for each visitor that you can swipe as you interact with the exhibit. It may also allow you to access and share photos and videos if you use available technology to take your picture and/or video at the event.
• Payment Data We Generate: We may generate information when you pay for products and services, e.g., transaction history.
  

• Affiliates: We share personal information among the companies within the Ford Motor Company family of companies and affiliates. Our “family of companies” is the group of companies related to us by common control or ownership. We share information within this “family” as a normal part of conducting business and offering products and services to our customers.
• Dealers and Other Repairers: We receive data in connection with vehicle sales and service. For example, when you purchase a vehicle from a Ford dealer, the dealer shares with Ford Personal Contact Information about you including your name and address, as well as VIN and purchase information such as purchase date. We also receive Vehicle Service History information (and certain other vehicle repair information), which includes history of repairs and may include such information as visit details, service details, repair history, applicable recall repairs, repair order details and payment, and warranty and extended service plan information.
• Service Providers and Suppliers: We may receive Contact Information or other personal information from our vendors or agents working on our behalf for the purposes described in this Policy.
  
• Business Partners: We receive personal information from other companies with which we work together to offer services to our customers, or to reach potential customers with our marketing messages. Examples include:
      - Advertising and Analytics Companies: Please see the Cookies section of this Privacy Policy for a description of how we share information with advertising and analytics providers.
      - Joint Marketing Partners: We may receive personal information from partners with which we offer co-branded service or engage in joint marketing activities.
      - Social Media Platforms: If you sign into a Ford service using a social media sign-on (such as Facebook Connect), or pre-populate fields in a form using such tools, you allow us to access your information that is publicly available or that you have made publicly available (e.g., name, user ID, profile picture) and any information the platform makes available. We encourage you to review the privacy policies for the social media platforms and authentication methods you use.
• Law enforcement agencies, courts, regulatory agencies, and others: We may receive personal information from government agencies or courts for legal compliance purposes, to protect your personal safety or the safety of others, to protect Ford’s or others’ rights, or to investigate fraud. We may also receive personal information from others; for example, in connection with litigation settlements, we may acquire information about you from third parties for the purpose of meeting our tax reporting obligations.
• Consumer Data Analytics Firms: We receive Demographics and other data from third parties for purposes such as supporting our marketing campaigns and personalizing services to our customers.
• Parties to Corporate Transactions: We may receive personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of business or assets.

• United States: NAI and DAA
  
• Canada: Digital Advertising Alliance of Canada
  
• Europe: European Digital Advertising Alliance

In carrying out these purposes, we combine data we collect from different sources to give you a more seamless, consistent, and personalized experience.

Finally, we may use de-identified information for any purpose in accordance with applicable law.

OUR SHARING OF PERSONAL INFORMATION

We share personal information with your consent, when you direct us to share it with others, or as necessary to complete your transactions or provide the products you have requested or authorized. For example, when you provide payment data to make a purchase, we will share that data with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services. We also share personal information with:

• Affiliates. We share personal information among the companies within the Ford Motor Company family of companies and affiliates. Our “family of companies” is the group of companies related to us by common control or ownership. We share information within this “family” as a normal part of conducting business and offering products and services to our customers.
• Dealers. We share personal information with authorized Ford dealers. This is necessary, for example, to honor your request for a price quote on a vehicle or to provide a dealer with information for purposes of contacting you in their regular course of business. 
  
• Service Providers and Suppliers. We share personal information with vendors or agents working on our behalf for the purposes described in this Policy. In such cases we require these vendors to protect the confidentiality of the personal information and to use it only to provide the services to us. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal information to provide those functions. 
  
• Business Partners. We share personal information with other companies that we work together with to offer services to our customers, or to reach potential customers with our marketing messages. Examples include:
      - SIRIUS XM. We share contact information from vehicle sales with SIRIUS where the purchaser is eligible for a complimentary satellite radio trial.
      - Advertising and Analytics Companies. Please see the Cookies section of this Policy for a description of how we work with advertising and analytics providers.
      - Social Media Platforms. We share hashed emails from our marketing database with social media advertising platforms, such as Facebook, so that they can create Custom Audiences and deliver advertisements on our behalf to their users. Those users are identifiable to the Social Media company when it matches our hashed data to its hashed data of its users.
      - Joint Marketing Partners. We share information with partners with which we offer co-branded service or engage in joint marketing activities.
• Law Enforcement Agencies, Courts, Regulatory Agencies, and Others. We will access, transfer, disclose, and preserve personal information when we believe that doing so is necessary to:
      - comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
      - detect, investigate, and prevent fraud, or to help prevent the loss of life or serious injury;
      - operate and maintain the security of our products, including to prevent or stop an attack on our computer systems or networks; or
      - protect the rights or property or ourselves or others, including enforcing our agreements, terms, and policies.
• Parties to Corporate Transactions. We may also disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of our business or assets.

Connected Vehicle Controls. As described below, a variety of technologies work together to provide the ability to access Connected Services and features. Depending on how the vehicle is equipped, different in-vehicle controls may be available to you. Learn more about modems, other connectivity technology, and in-vehicle controls in the owner’s manual or call the Ford Customer Relationship Center (see How to Contact Us below). Owner’s manuals are available at the following links:
 

Ford Vehicles: https://owner.ford.com/tools/account/how-tos/owner-manuals.html

Lincoln Vehicles: https://owner.lincoln.com/tools/account/how-tos/owner-manuals.html

You can use these controls and take other steps to protect your privacy with respect to Connected Services. For example, we recommend the following: 
 

1. Read your vehicle owner’s manual and familiarize yourself with how the vehicle you are driving (or riding in) is equipped, for example vehicle connectivity options and data sharing settings. 
   
2. Read this Connected Vehicle Privacy section so you are aware of what Connected Vehicle Information may be collected and how it is used.  
   
3. Inform passengers and other drivers of the vehicle that Connected Vehicle Information is being collected and used by us and our service providers. 
   
4. Prior to selling or transferring ownership of the vehicle, complete a MASTER RESET (see below) to remove imported personal data like contact lists, names of paired devices and/or connected networks to return the vehicle to the default factory settings and:  
   a.    For vehicles with modems: this will also disassociate any FordPass/Lincoln Way account(s) connected to the vehicle and stop any account-related data sharing
   b.    For vehicles with a Connectivity Device: you must remove the VIN from your FordPass/Lincoln Way account(s) to disassociate the vehicle from the account and stop any account-related data sharing
   Note: Account-related data sharing will continue unless (a) or (b) is performed.
            Please contact us if you have any questions.       
   
5. If you purchase or lease a pre-owned Ford or Lincoln vehicle, please visit www.FordConnected.com or www.ConnectedLincoln.com to check if a vehicle has connectivity technology. Based on how the vehicle is equipped, perform a MASTER RESET and complete the appropriate action detailed in number 4 (above). Please read the “How to Tell If a Vehicle Is Sharing Data” section to learn more. Connected Services such as FordPass Connect (SYNC Connect) and Lincoln Connect, if equipped and activated, may send us Connected Vehicle Information and may have associated multiple accounts that may allow the account user to access vehicle location and services, such as remote start, lock and unlock, and information about vehicle status, such as fuel level. 
   
6. Review the terms and conditions and privacy policies for any third-party services or applications to which you subscribe and/or use while in a Ford or Lincoln vehicle. 
   
7. If you rent a connected vehicle, perform a MASTER RESET before you drive the vehicle and before you return the vehicle to the rental company. Please contact the rental company with any questions.
   

When you are asked to provide personal information, you may decline (such as not associating a VIN to a FordPass/Lincoln Way account). But, if you choose not to provide or allow information that is necessary for certain products or features, those products or features may not be available or function correctly.

Connected Vehicle Services and Technologies. Having a connected vehicle means, depending how it is equipped and enabled, the vehicle may be able to use Connected Services, communicate with us and our service providers, and use apps on mobile devices. A variety of technologies work together to provide the ability to access Connected Services and features. To check if a Ford or Lincoln vehicle is equipped with connectivity technology, please visit www.fordconnected.com or www.connectedlincoln.com, read the vehicle’s owner’s manual or visit your dealer. We work with AT&T as our current cellular network provider for our connectivity services in the United States.
 

Our Connected Services include:

• FordPass Connect (SYNC Connect) / Lincoln Connect (if equipped): FordPass Connect (SYNC Connect) or Lincoln Connect enables access to features through a modem built into the vehicle. The modem allows the vehicle to connect to wireless networks, much like a mobile device with a subscriber identity module (SIM). Like other vehicle parts, the modem is installed at the factory.  
      - Periodically, the modem sends messages to us, through our cellular network provider to enable Connected Services. The messages could include information that identifies the vehicle, the SIM, and the electronic serial number (ESN) of the FordPass Connect (SYNC Connect) / Lincoln Connect modem. At delivery, select model year 2020 and later vehicles are sharing vehicle related data with us (e.g., diagnostics).   
      - The cellular network provider may also associate the modem’s SIM to additional information such as cellular network tower identification. Unless the modem is deactivated, the modem will communicate with the cellular network provider.
      - You may be able to customize your preferences in the in-vehicle connectivity settings menu. Please refer to the owner’s manual or contact the Ford Customer Relationship Center for more information. When connected with the FordPass app (Lincoln Way app), you may be able to access additional features. 
  
• Ford Connectivity Devices (if equipped):
      - Connectivity Devices (either installed in the vehicle at the factory, installed in the vehicle by a dealer, or plugged into the OBD port in compatible vehicles) enable access to Connectivity Services. Connectivity Devices allow connected vehicles to connect to a wireless network (much like a mobile device with a SIM).  
      - Periodically, the Connectivity Device sends messages to us, through our cellular network provider. These messages contain a unique number which identifies the Connectivity Device’s SIM, the vehicle's VIN, and the electronic serial number (ESN) of the Connectivity Device.  
      - The cellular network provider may also associate the Connectivity Device’s SIM to additional information such as cellular network tower identification. Unless the Connectivity Device is deactivated, the Connectivity Device will communicate with the cellular network provider. Please refer to the owner’s manual or contact the Ford Customer Relationship Center for more information.
      - When connected with the FordPass app (Lincoln Way app), you may be able to access additional features. Some features require an active FordPass / Lincoln Way account. 
  
• Wi-Fi Hotspot (if equipped): Certain vehicles equipped with FordPass Connect (SYNC Connect) or Lincoln Connect can sign-up with AT&T for Wi-Fi Hotspot service in the vehicle. To enable the activation of the Wi-Fi Hotspot, certain information, including the vehicle's VIN and the SIM identifier, is provided to AT&T, who manages the subscription and will use that information according to its own privacy policy, which you can find at www.att.com. AT&T will inform us when certain data usage thresholds are met. If you have paired FordPass Connect (SYNC Connect) or Lincoln Connect to the FordPass or Lincoln Way app, you can view approximate data plan usage amounts within the app and in your vehicle. For more information about the vehicle Wi-Fi hotspot, please visit the following websites:
      - Ford vehicles: https://owner.ford.com/tools/account/wifi-hotspot.html
      - Lincoln vehicles: https://owner.lincoln.com/tools/account/wifi-hotspot.html
  Note:   If you’re planning to sell your Ford or Lincoln connected vehicle, remember to remove the vehicle from your AT&T account before you sell the vehicle. And, if you purchase or lease a used Ford or Lincoln connected vehicle, you’ll need to contact AT&T to add the new vehicle to your AT&T account.   
  
• SYNC Wi-Fi (if equipped): To enhance the SYNC experience, when connected to Wi-Fi (data charges may apply), Vehicle Analytics is shared with us and we periodically release software updates so the vehicle has the latest compatible SYNC version. You can choose to enable Share Media Analytics, Send Failed Voice Commands, and/or Submit Feedback regarding SYNC in the in-vehicle settings menu. Note: Please make sure you connect the vehicle to trusted Wi-Fi networks
• AppLink (if equipped): You may be able to use AppLink, to connect your mobile apps with SYNC 3 (SYNC). Your mobile device provides the data connection (so data charges may apply) and SYNC provides the infotainment integration, including voice controls.
      - To enable mobile apps, SYNC requires user consent to send and receive app authorization information and updates, using the data plan associated with the connected device. The connected device sends encrypted data (such as the VIN, SYNC module serial number or other component identifier, odometer, enabled apps, usage statistics and debugging information) to us. SYNC organizes app permissions into groups. When not driving, you may be able to use the settings menu to grant these group permissions individually, change a permission group status, and see the data included in each group, if equipped. When you launch an app using SYNC, the system may ask you to grant certain permissions, for example, information about the vehicle, driving characteristics, GPS, speed, and/or push notifications. You can enable all groups or none of them during the initial app permissions prompts. Please see the owner’s manual for more information. Please note that you are only prompted to grant permissions the first time you use an app with SYNC. We recommend you review the terms and conditions and privacy policies for any third-party app or service to which you subscribe and/or use. We take no responsibility for apps or services provided by any third party, including their use of any data.  
      - If you change your mind about sharing vehicle information with a mobile app or want to stop using it with SYNC, you can change your preferences in SYNC’s Mobile App settings in the vehicle.
• 911 Assist (if equipped): 911 Assist (if equipped and active) may, through any paired and connected cellular phone, disclose to emergency services that the vehicle has been in a crash involving the deployment of an airbag or, in certain vehicles, the activation of the fuel pump shut-off. Certain versions or updates to 911 Assist may also be capable of being used to electronically or verbally provide the vehicle location (such as latitude and longitude) and/or other details about the vehicle or crash, change in velocity, and possible detection of fastened seatbelts, or personal information about the occupants to 911 operators to assist them in providing the most appropriate emergency services. If you do not want to disclose this information, do not activate the 911 Assist feature. If any user sets 911 Assist to on or off, that setting applies for all paired phones. To switch 911 Assist on and off or for more information, please see your owner’s manual (SYNC© and Settings).
  Note: Vehicles equipped with the MyKey feature may be capable of overriding the 911 Assist settings and turning 911 Assist On, even if it was previously set to Off. If you do not want to disclose this information, do not enable MyKey.
• Location and Global Positioning System (GPS) (if equipped): Some vehicles contain global positioning system (GPS) capability or, in some instances, may utilize the GPS in connected wireless devices. GPS may be used to determine the vehicle’s physical location, travel direction, and speed, and to record this information over time to provide location-based services.
• Ford Apps: If a vehicle is equipped with connectivity technology, you may be able to connect to the vehicle using the FordPass/Lincoln Way apps, or the MyFord Mobile app. If you associate a vehicle to your FordPass/Lincoln Way or MyFord Mobile account, the vehicle may send Connected Vehicle Information, including location information, to us. To turn off sharing data associated with your FordPass/Lincoln Way account, you must perform a MASTER RESET on the vehicle or remove the VIN from your FordPass / Lincoln Way app garage. Deleting the app from your device will not disable data sharing. For more information, please see the app privacy policy:
      - Ford Pass: https://www.fordpass.com/en_us/privacy.html
      - Lincoln Way: https://www.lincoln.com/lincolnway/en_us/termsprivacy.html#two  
      - MyFordMobile: https://myfordmobile.com/content/mfm/tnc/NA_PS.pdf
  

Note: To stop the Connectivity Device from sharing this information, see your Connectivity Settings through the FordPass / Lincoln Way app. You may also remove the vehicle from your FordPass / Lincoln Way account.

For other vehicle models, please see the owner’s manual, check the in-vehicle settings (if equipped) or contact your dealer for more information about what connectivity equipment is installed in the vehicle, and how to tell if the vehicle is sharing data. You can also find out how to deactivate vehicle connectivity in the owner’s manual.    

Sharing a Vehicle or Driving a Shared Vehicle. If you share a vehicle with others, please tell them about the connectivity and privacy settings for the vehicle. For example, inform passengers within the vehicle and other drivers of the vehicle that Connected Vehicle Information is being shared with us and our service providers. And, let them know where they can find the information needed to connect to the vehicle's Wi-Fi Hotspot (if equipped and activated) and where they can turn off vehicle location and other connected vehicle data sharing settings, if equipped.

Multiple accounts can be created on the FordPass app/Lincoln Way app, and more than one account can be connected to a single vehicle. If you drive a vehicle with more than one account connected to it, the user(s) of each account will have access to:

• the vehicle's location;
• services that allow the vehicle to be remotely started, locked and unlocked; and
• services that show information about the vehicle's status (for example, its fuel level). 
  

Similarly, if you drive a vehicle with the FordPass / Lincoln Way app connected to it, the user(s) of the app will have access to the information and services outlined above.

If you want to connect an account on the FordPass / Lincoln Way app to a vehicle which has already been connected to another account, your name and the fact that you have requested this connection will be shared, via the FordPass /Lincoln Way app, with current user(s) who connected to the vehicle before you. The current user or users have the opportunity to allow or refuse your connection to the vehicle.

Additionally, you can turn off sharing data associated with your FordPass/Lincoln Way account by performing a MASTER RESET or by removing the VIN from your FordPass / Lincoln Way App garage. To learn how to perform a MASTER RESET, please see your owner’s manual. Deleting the app from your device will not disable data sharing. See Connected Vehicle Controls (above) for more information.      

Some vehicles have in-vehicle pop-up notifications to alert drivers and passengers of Connected Vehicle Information sharing settings (see “How to Know if a Vehicle is Sharing Data” above). Drivers with an unrecognized mobile device may see a pop-up displayed in-vehicle informing them of the current vehicle data and/or location sharing settings. A mobile device is “recognized” if it has been paired with an infotainment system, like SYNC. This way if someone is new to the vehicle, or not driving it enough to pair their mobile device, the system will inform them of the vehicle’s current data and/or location sharing settings.
   
CALIFORNIA PRIVACY RIGHTS

California Consumer Privacy Act (“CCPA”)

If you are a California resident and the processing of personal information about you is subject to the CCPA, you have certain rights with respect to that information:

Access/Right to Know. You have a right to request that we provide you with the following information:

• The categories and specific pieces of personal information we have collected about you in the last 12 months.
• The categories of sources from which we collect personal information.
• The purposes for collecting, using, or selling personal information.
• The categories of third parties with which we share personal information.
• The categories of personal information we have disclosed about you for a business purpose. Note that the CCPA defines “business purpose” broadly; and because we use service providers for a number of business purposes that require access to our systems that hold personal information (such as supplying cloud data storage, maintaining the security of our systems, and providing customer support), in the past 12 months we have disclosed for a business purpose data from all of the categories of personal information that we maintain.
• The categories of personal information we have sold about you for each category of third party to which the personal information was sold. Note that the CCPA defines “sell” very broadly, and some of our data sharing described in this Policy may be considered a “sale” under that definition. We do not knowingly sell the personal information of minors under 16 years of age without affirmative authorization.
  
  In the past 12 months, we have shared personal information with others for commercial purposes or their independent uses as follows:
  
      - SIRIUS XM. We share Contact Information from vehicle sales with SIRIUS where the purchaser is eligible for a complimentary satellite radio trial.
      - Advertising and Analytics Companies. We share Device Details and Network information, Digital Activity, Preferences, Demographics, Device and Mobile Location
      - Joint Marketing Partners and Dealers. We share the following information with partners and dealers for co-branded service offerings or joint marketing activities: Contact Information, Demographics, Preferences, Inferred preferences, Content of Communications, Vehicle Service History, Device Details and Network information, and Digital Activity.  

You have a right to not be discriminated against for exercising rights set out in the CCPA.

California Shine the Light

Additionally, under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2020 will receive information regarding 2019 sharing activities).

To obtain this information on behalf of Ford Motor Company’s Ford and Lincoln U.S. operations, please send an email message to calprivy@ford.com with "Request for California Privacy Information" on the subject line and in the body of your message. You can also exercise your rights under California’s “Shine the Light” law, by clicking https://www.ford.com/help/privacy/#caPrivacy.

We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response. Please also note that we may not be required to respond to requests made by means other than through the above designated e-mail address.
   
California Business and Professions Code Section 22581

California residents under the age of 18 who are registered users of online sites, services, or applications have a right under California Business and Professions Code Section 22581 to remove, or request and obtain removal of, content or information they have publicly posted. To remove content or information you have publicly posted, please send a detailed description of the specific content or information you wish to have removed; see How to Contact Us below. Please be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

EUROPEAN DATA PROTECTION RIGHTS
 

• If the processing of personal data about you is subject to European Union data protection law, you have certain rights with respect to that data:
• You can request access to, and rectification or erasure of, personal data;
• If any automated processing of personal data is based on your consent or a contract with you, you have a right to transfer or receive a copy of the personal data in a usable and portable format;
• If the processing of personal data is based on your consent, you can withdraw consent at any time for future processing;
• You can to object to, or obtain a restriction of, the processing of personal data under certain circumstances; and
• For residents of France, you can send us specific instructions regarding the use of your data after your death.