Why am I seeing frequent "Watch the road" warnings while using Lincoln BlueCruise?*

Vehicles equipped with Lincoln BlueCruise use a driver-facing camera and infrared lighting to track your driving awareness. The camera is located between the steering column and the instrument panel.

BlueCruise will provide multiple reminders to watch the road, including visual prompts on the speedometer cluster and an audible chime. Eventually, if the driver fails to respond, the vehicle will begin to slow down to approximately 5mph.

If you experience frequent "Watch the road" warnings while using Lincoln BlueCruise, possible reasons and recommended actions you can take are listed below.

Possible Reasons for the Warning

  • Facial features are covered by a mask, hat, or other items.
  • Lighting conditions are changing.
  • You are outside the camera's field of view.
  • You are making extensive movements.
  • You are positioned or tilted to one side.
  • Glasses or sunglasses are too dark or reflective.
  • Pre-existing eye conditions such as eye misalignment.

Recommended Actions

  • Ensure the driver-facing camera has a clear view of your face.
  • Remove facial coverings.
  • Raise the seating position.
  • Lower the steering column.
  • Avoid leaning the seat back.
  • Use sunglasses that are not dark, reflective, or infrared-blocking.
  • Ensure your hands, arms, or other objects are not obscuring the driver-facing camera.

Watch the video below to learn more about these Bluecruise features.

Additional Information

What is Lincoln BlueCruise?


*Available Feature. Equipped Lincoln vehicles come with either a complimentary trial period or an included duration, after which purchase is required. Modem activation is required for subscription purchase and for initial activation of BlueCruise (for pre-2024 model year vehicles). See your Lincoln retailer for details.  BlueCruise is a driver-assist feature and does not replace safe driving or driver’s attention, judgment or need to control the vehicle. Only remove hands in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control. See Owner’s Manual for details and limitations.