*Valid on retailer-installed retail purchases only. Requires presentation of competitor's current price ad/offer on exact tire sold by retailer within 30 days after purchase. For online quotes, guarantee applies only to new tires sold on retailer websites. Excludes tires sold by third parties on marketplace sites and any resellers. See participating U.S. retailer for details. Lincoln reserves the right to change, modify, or discontinue this program at any time.