How do I gain Black Label status in Lincoln Access Rewards (LAR)?

The Black Label tier in Lincoln Access Rewards represents the highest level of ownership and earns exclusive benefits through the LAR program.

Gain Black Label status by either:

  • Purchasing a Black Label trim vehicle (any model year), which provides status for the lifetime of vehicle ownership.
  • Earning 70,000 LAR Points in one calendar year.
    • Earned status expires at the end of the following calendar year.
    • Client returns to their previous tier until they meet the tier point threshold in that calendar year. 

Additional Information

What are Black Label New Vehicle Purchase Points?
What are my Black Label privileges?
Where do I view Lincoln Access Rewards Points?