What are Black Label New Vehicle Purchase Points?

The Black Label tier in Lincoln Access Rewards represents the highest level of ownership and earns exclusive benefits through the LAR program. One of these benefits is new vehicle purchase Points.

Earning New Vehicle Purchase Points

  1. Purchase a new Black Label Lincoln vehicle.
  2. Download the Lincoln Way®* App in your phone's native app store. Upon registration in the app, you will be automatically enrolled in LAR.
  3. Add your Black Label vehicle to the app.
  4. Activate your Lincoln Connect®** modem.

Additional Information

How do I add a vehicle in the Lincoln Way App?
How do I activate my vehicle with a Lincoln Connect modem?

*The Lincoln Way App, compatible with select smartphone platforms, is available through a free download. Message and data rates may apply.

**Lincoln Way Connect (optional on select vehicles), the Lincoln Way App, and Complimentary Connected Service are required for remote features (see Lincoln Way Terms and Conditions for details). Connected Service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent the operation of connected features. Connected Service excludes Wi-Fi hotspot.