Why Lincoln - Luxury Experiences - Lincoln.com

Lincoln Way Billboard

The Lincoln Way

 

The unique design, experiences and services that help put Lincoln owners

on a smoother path – both behind the wheel and out in the world.

    We believe that true luxury should play a bigger role in your life, not just behind the wheel of our vehicles but also out in the world. It should make your life more effortless, preserving your time and energy for what matters most. To accomplish this, we've committed to owner experiences designed to do that very thing. That's the Lincoln Way.

    Two Lincoln vehicles parked next to each other

    You don't always have the luxury of time. That's why Lincoln ownership offers complimentary pickup and delivery for all your service and maintenance needs, no matter how big or small. So you have more time to do what matters most.*

    *Lincoln Pickup & Delivery is valid for owners of new 2017-2018 model-year Lincoln vehicles. Service available for retail and warranty repairs. Mileage limitations may apply. See your dealer for details. Lincoln reserves the right to change program at any time without obligation.

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    2020 Lincoln Navigator Shown Here.

     

    LINCOLN ACCESS REWARDS™

     

    Find even more reasons to love your new Lincoln with our owner rewards program. Earn and redeem Points on premium services and purchases, plus enjoy exclusive benefits and experiences.

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    Woman with luggage traveling.

    We've partnered with CLEAR to extend your ease of travel beyond the wheel. CLEAR uses your unique biometrics to let you skip long security lines at select airports and stadiums so your travel stress is put on standby.**

    **Clear is currently available to U.S. citizens and legal permanent residents with valid photo I.D. Program eligibility for new retail purchases of 2018/2019 Lincoln vehicles only; 12 months on Lincoln Black Label models, 6 months on other Lincoln models. Full CLEAR enrollment including biometrics required to be completed within 120 days of vehicle delivery.

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    VEHICLE TECHNOLOGY

    • Man Driving Lincoln

      LINCOLN CO-PILOT360™

      A suite of our most popular driver assist technologies designed to help
      keep you at ease and your journeys enjoyable.
    • WAZE in Lincoln Vehicle

      LINCOLN + WAZE*

      An exclusive partnership with Lincoln gives you access to Waze through SYNC® 3–outsmart traffic by sharing information to get the best routes plus receive real-time alerts about accidents, road hazards and traffic jams.
       
      *Commands may vary by phone and AppLink software. Don’t drive while distracted. Use voice-operated systems when possible; don’t use handheld devices while driving. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Message and data rates may apply. iPhone is a trademark of Apple, Inc. registered in the U.S. and other countries. Android Auto is a trademark of Google Inc.
    • Alexa icon on Lincoln Dashboard

      LINCOLN & ALEXA*

      Bring the amazing capabilities of Amazon Alexa from your home to the road when you connect to the Lincoln + Alexa app via SYNC® 3.
       
      *Requires available SYNC 3 AppLink version 2.2 or higher. Don’t drive while distracted or while using handheld devices. Use voice controls. Certain Alexa functionality is dependent on smart home technology.
    • Apple and Android Play in Lincoln

      APPLE & ANDROID PLAY

      Bring the power of your Android or Apple device to your vehicle through SYNC® 3. Talk to Google or Siri, make calls, listen to voice-mail, and send, read and reply to text messages with a simple voice command.

     

    THE LINCOLN WAY™ APP

    Your personal dashboard of Lincoln features and services available at the tap of your finger. 

    Lincoln Way app locates the owners vehicles.

    Forgot where you parked? No problem. Lincoln Way remembers your location.
    Woman using Lincoln Way App.

    REMOTE START

    When equipped with Lincoln Connect control your Lincoln wherever you are with complementary start/stop, lock/unlock and scheduled remote start functions.*

    *Lincoln Connect (standard on select vehicles), and complementary connected service are required for remote features (see Lincoln Way terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent the operation of connected features. Connected service excludes Wi-Fi hotspot.
    Lincoln Key Fob.

    Easily schedule complimentary Pickup & Delivery and we'll bring you a loaner vehicle when we pick up yours. Set a date, time, and location and we'll work around your schedule.
    Lincoln Navigator

    Lincoln Black Label

    Luxury exemplified, inside and out.
    Explore the superior services and curated interiors
    afforded each Lincoln Black Label member.

    SEE BLACK LABEL

    SEE BLACK LABEL

      A Lincoln Aviator is parked in front of a modern loft as a young couple approaches it as they head out for a drive

      Introducing Lincoln Motor Company Insure

      Get a quote on the Lincoln Way™ app.

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        MORE LINCOLN WAY EXPERIENCES

        Lincoln Concierge Representative.

        CONCIERGE

        Should you require help with your vehicle, roadside assistance, or any other issues you might encounter along the road, we have a dedicated concierge team standing by to assist you.

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        Navigator and Continental Shown here.

        HOSPITALITY

        Lincoln owners can enjoy exclusive discount and perks when booking with some of our hospitality partners.

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        Lincoln Experience Center Showroom.

        LINCOLN EXPERIENCE CENTERS

        Your way in to exclusive events, vehicle demonstrations, and curated one-of-a-kind experiences, such as our custom fit studio where you can design your own Lincoln vehicle.

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