Why Lincoln - Luxury Experiences - Lincoln.com

2020 Lincoln Nautilus Shown here in Rhapsody blue

The Lincoln Way

We believe that true luxury should play a bigger role in your life, not just behind the wheel of our vehicles but also out in the world. It should make your life more effortless, preserving your time and energy for what matters most. To accomplish this, we've committed to owner experiences designed to do that very thing. That's the Lincoln Way.

    PICKUP & DELIVERY

    Two Lincoln vehicles parked next to each other
    You don't always have the luxury of time. That's why Lincoln ownership offers complimentary pickup and delivery for all your service and maintenance needs, no matter how big or small. So you have more time to do what matters most.*

    *Complimentary Lincoln Pickup & Delivery service is available for 2017 model year and newer Lincoln vehicles with the 4-year/50,000 mile New Vehicle Limited Warranty. Owners of 2016 and prior model year vehicles may arrange for the service at a cost. Mileage limitations may apply.

    LEARN MORE

    Lincoln concierge representative standing by.
    Should you require help with your vehicle, roadside assistance, or any other issues you might encounter along the road, we have a dedicated concierge team standing by to assist you.

    LEARN MORE

    Lincoln | Calm

    CALM MEMBERSHIP

    Lincoln owners can prioritize wellness
    from anywhere with a complimentary,
    one-year membership to Calm*,
    including daily meditations for better
    sleep, lower stress and less anxiety.

    LEARN MORE

    Disclosures

       

      LINCOLN WAY™ APP

      Focus your time and energy on what matters most with an app* that makes your ownership experience effortless.
      *Lincoln Way app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.​
      Man using his phone as a key to access Lincoln Vehicle functionality instead of a traditional key fob

      PHONE AS A KEY

      Available with select 2020 model-year vehicles, Phone As A Key* gives you access to the functionality of a traditional key fob even when your key fob isn't with you.
      *Available on select vehicles. Requires feature activation.

      LEARN MORE

      Woman using smart phone to access Lincoln Way App

      COMPLIMENTARY CONNECT AND CONTROL

      From virtually wherever you are, you can control your Lincoln with complimentary start/stop, lock/unlock and scheduled-start features, when equipped with Lincoln Connect.TM*
      *Lincoln Connect (standard on select vehicles) and complimentary connected service are required for remote features (see Lincoln Way terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot.

      THE LINCOLN WAY APP

      Man exiting a Lincoln vehicle

      LINCOLN ACCESS REWARDS

      Lincoln offers a rewarding loyalty experience with enhanced earning and redemption opportunities. Manage your points with the app.

      EXPLORE MORE

      A Lincoln pick up and delivery

      LINCOLN PICKUP & DELIVERY™

      Vehicle service doesn't have to take up your valuable time. Use your app to reserve Lincoln Pickup & Delivery for an effortless door-to-door experience.*
      *Complimentary Lincoln Pickup & Delivery service is available for 2017 model year and newer Lincoln vehicles with the 4-year/50,000 mile New Vehicle Limited Warranty. Owners of 2016 and prior model year vehicles may arrange for the service at a cost. Mileage limitations may apply. 

      GET DETAILS

      Woman on phone shown next to a 2020 Lincoln Vehicle

      ROADSIDE ASSISTANCE

      If you need assistance when traveling, Lincoln services such as fuel delivery, lock-out assistance, flat-tire repair and more are all just a click away.*
      *Roadside assistance is included for certain owners and available to everyone for a per-service fee. Lincoln reserves the right to change program details without obligations.

      VIEW MORE

      2020 Lincoln Aviator Shown Here

      LINCOLN MOTOR COMPANY INSURE*

      A premium usage-based insurance product personalized to your needs and easily managed through the Lincoln Way app.
      *American Road Services Company LLC is the licensed insurance agency supporting Ford and Lincoln Insurance programs. Ford Motor Company and Ford Motor Credit Company LLC are not insurance companies or agents. Lincoln Motor Company Insure is underwritten by Nationwide Mutual Insurance Company and affiliates. Home Office: Columbus, OH. Subject to underwriting guidelines, review and approval. Products and discounts not available to all persons in all states.

      DISCOVER MORE

      of 6

      MORE LINCOLN WAY EXPERIENCES

      2020 Lincoln Navigator Shown Here.

      LINCOLN ACCESS REWARDS™

      Find even more reasons to love your new Lincoln with our owner rewards program. Earn and redeem Points on premium services and purchases, plus enjoy exclusive benefits and experiences.

      LEARN MORE

      Navigator and Continental Shown here.

      HOSPITALITY

      Lincoln owners can enjoy exclusive discount and perks when booking with some of our hospitality partners.

      LEARN MORE

      Lincoln Experience Center Showroom.

      LINCOLN EXPERIENCE CENTERS

      Your way in to exclusive events, vehicle demonstrations, and curated one-of-a-kind experiences, such as our custom fit studio where you can design your own Lincoln vehicle.

      LEARN MORE

       

       

       

      LINCOLN AT ITS BEST

      LINCOLN BLACK LABEL

      2020 Lincoln Aviator Black Label Grand Touring shown here in photoshoot
      Luxury exemplified, inside and out. Explore the superior services and curated interiors afforded each Lincoln Black Label member.

      Available at Lincoln Black Label Dealers only.

      SEE BLACK LABEL

      LINCOLN GRAND TOURING

      2020 Lincoln Aviator Grand Touring shown here with scenic background
      Extraordinary power, refined luxury. Lincoln Grand Touring combines the power of a gas engine with hybrid technology for a smooth, exhilarating drive. 

      Available at Lincoln EV-certified dealers only

      LEARN MORE

      VEHICLE TECHNOLOGY

      • Man Driving Lincoln

        LINCOLN CO-PILOT360™

        A suite of our most popular driver assist technologies designed to help
        keep you at ease and your journeys enjoyable.
      • WAZE in Lincoln Vehicle

        LINCOLN + WAZE*

        An exclusive partnership with Lincoln gives you access to Waze through SYNC® 3–outsmart traffic by sharing information to get the best routes plus receive real-time alerts about accidents, road hazards and traffic jams.
         
        *Commands may vary by phone and AppLink software. Don’t drive while distracted. Use voice-operated systems when possible; don’t use handheld devices while driving. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Message and data rates may apply. iPhone is a trademark of Apple, Inc. registered in the U.S. and other countries. Android Auto is a trademark of Google Inc.
      • Alexa icon on Lincoln Dashboard

        LINCOLN & ALEXA*

        Bring the amazing capabilities of Amazon Alexa from your home to the road when you connect to the Lincoln + Alexa app via SYNC® 3.
         
        *Requires available SYNC 3 AppLink version 2.2 or higher. Don’t drive while distracted or while using handheld devices. Use voice controls. Certain Alexa functionality is dependent on smart home technology.
      • Apple and Android Play in Lincoln

        APPLE & ANDROID PLAY

        Bring the power of your Android or Apple device to your vehicle through SYNC® 3. Talk to Google or Siri, make calls, listen to voice-mail, and send, read and reply to text messages with a simple voice command.

      In a time of hardship and upheaval, one thing is for certain:
      we remain a family and a company that is stronger together and committed to racial and social justice.

       

      Learn More          Leadership Message

      A Lincoln Aviator is parked in front of a modern loft as a young couple approaches it as they head out for a drive

      Introducing Lincoln Motor Company Insure

      Get a quote on the Lincoln Way™ app.

      LEARN MORE