Why Lincoln - Luxury Experiences - Lincoln.com

A woman is shown leaning against a Lincoln vehicle with a misty lake setting in the background

The Lincoln Way

 

The unique design, experiences and services that help put Lincoln owners

on a smooth path – both behind the wheel and out in the world.

    We believe that true luxury should play a bigger role in your life, not just behind the wheel of our vehicles but also out in the world. It should make your life more effortless, preserving your time and energy for what matters most. To accomplish this, we've committed to owner experiences designed to do that very thing. That's the Lincoln Way.

    PICKUP & DELIVERY

    Two Lincoln vehicles parked next to each other
    You don't always have the luxury of time. That's why Lincoln ownership offers complimentary pickup and delivery for all your service and maintenance needs, no matter how big or small. So you have more time to do what matters most.*

    *Service is valid for owners of 2017 and newer model-year Lincoln vehicles. Service is available for retail and warranty repair. Mileage limitations may apply. See your dealer for details.

    LEARN MORE

    2020 Lincoln Navigator Shown Here.
    Find even more reasons to love your new Lincoln with our owner rewards program. Earn and redeem Points on premium services and purchases, plus enjoy exclusive benefits and experiences.

    LEARN MORE

    VEHICLE TECHNOLOGY

    • Man Driving Lincoln

      LINCOLN CO-PILOT360™

      A suite of our most popular driver assist technologies designed to help
      keep you at ease and your journeys enjoyable.
    • WAZE in Lincoln Vehicle

      LINCOLN + WAZE*

      An exclusive partnership with Lincoln gives you access to Waze through SYNC® 3–outsmart traffic by sharing information to get the best routes plus receive real-time alerts about accidents, road hazards and traffic jams.
       
      *Commands may vary by phone and AppLink software. Don’t drive while distracted. Use voice-operated systems when possible; don’t use handheld devices while driving. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Message and data rates may apply. iPhone is a trademark of Apple, Inc. registered in the U.S. and other countries. Android Auto is a trademark of Google Inc.
    • Alexa icon on Lincoln Dashboard

      LINCOLN & ALEXA*

      Bring the amazing capabilities of Amazon Alexa from your home to the road when you connect to the Lincoln + Alexa app via SYNC® 3.
       
      *Requires available SYNC 3 AppLink version 2.2 or higher. Don’t drive while distracted or while using handheld devices. Use voice controls. Certain Alexa functionality is dependent on smart home technology.
    • Apple and Android Play in Lincoln

      APPLE & ANDROID PLAY

      Bring the power of your Android or Apple device to your vehicle through SYNC® 3. Talk to Google or Siri, make calls, listen to voice-mail, and send, read and reply to text messages with a simple voice command.

     

    LINCOLN WAY™ APP

    Focus your time and energy on what matters most with an app* that makes your ownership experience effortless.
    *Lincoln Way app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.​
    Woman using smart phone to access Lincoln Way App

    COMPLIMENTARY CONNECT AND CONTROL

    From virtually wherever you are, you can control your Lincoln with complimentary start/stop, lock/unlock and scheduled-start features, when equipped with Lincoln Connect.TM*
    *Lincoln Connect (standard on select vehicles) and complimentary connected service are required for remote features (see Lincoln Way terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot.

    THE LINCOLN WAY APP

    Man using his phone as a key to access Lincoln Vehicle functionality instead of a traditional key fob

    PHONE AS A KEY

    Available with select 2020 model-year vehicles, Phone As A Key* gives you access to the functionality of a traditional key fob even when your key fob isn't with you.
    *Available on select vehicles. Requires feature activation.

    LEARN MORE

    Man exiting a Lincoln vehicle

    LINCOLN ACCESS REWARDS

    Lincoln offers a rewarding loyalty experience with enhanced earning and redemption opportunities. Manage your points with the app.

    EXPLORE MORE

    A Lincoln pick up and delivery

    LINCOLN PICKUP & DELIVERY™

    Vehicle service doesn't have to take up your valuable time. Use your app to reserve Lincoln Pickup & Delivery for an effortless door-to-door experience.*
    *Complimentary Lincoln Pickup & Delivery service is available for all 2017 model-year and newer Lincoln vehicles with the 4-year/50,000-mile New Vehicle Limited Warranty. Owners of 2016 and prior model-year vehicles and other vehicles not covered by the New Vehicle Limited Warranty may contact their preferred dealer for related cost and other important details. Mileage limitations may apply.

    GET DETAILS

    Woman on phone shown next to a 2020 Lincoln Vehicle

    ROADSIDE ASSISTANCE

    If you need assistance when traveling, Lincoln services such as fuel delivery, lock-out assistance, flat-tire repair and more are all just a click away.*
    *Roadside assistance is included for certain owners and available to everyone for a per-service fee. Lincoln reserves the right to change program details without obligations.

    VIEW MORE

    2020 Lincoln Aviator Shown Here

    LINCOLN MOTOR COMPANY INSURE*

    A premium usage-based insurance product personalized to your needs and easily managed through the Lincoln Way app.
    *American Road Services Company LLC is the licensed insurance agency supporting Ford and Lincoln Insurance programs. Ford Motor Company and Ford Motor Credit Company LLC are not insurance companies or agents. Lincoln Motor Company Insure is underwritten by Nationwide Mutual Insurance Company and affiliates. Home Office: Columbus, OH. Subject to underwriting guidelines, review and approval. Products and discounts not available to all persons in all states.

    DISCOVER MORE

    of 6

     

     

     

    Lincoln Navigator

    Lincoln Black Label

    Luxury exemplified, inside and out.
    Explore the superior services and curated interiors
    afforded each Lincoln Black Label member.

    SEE BLACK LABEL

    SEE BLACK LABEL

      A Lincoln Aviator is parked in front of a modern loft as a young couple approaches it as they head out for a drive

      Introducing Lincoln Motor Company Insure

      Get a quote on the Lincoln Way™ app.

      LEARN MORE

        MORE LINCOLN WAY EXPERIENCES

        Lincoln concierge representative standing by.

        CONCIERGE

        Should you require help with your vehicle, roadside assistance, or any other issues you might encounter along the road, we have a dedicated concierge team standing by to assist you.

        LEARN MORE

        Navigator and Continental Shown here.

        HOSPITALITY

        Lincoln owners can enjoy exclusive discount and perks when booking with some of our hospitality partners.

        LEARN MORE

        Lincoln Experience Center Showroom.

        LINCOLN EXPERIENCE CENTERS

        Your way in to exclusive events, vehicle demonstrations, and curated one-of-a-kind experiences, such as our custom fit studio where you can design your own Lincoln vehicle.

        LEARN MORE